Customer interviews can reveal important patterns, but reviewing transcripts takes time. With AI-powered transcript analysis (Aha! Discovery Advanced), you can use Elle to summarize interviews, identify quotes and learnings, and review responses faster. Then, you can keep going by turning those insights into highlights and linked records.
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Overview
Researchers can open Elle from an interview's Transcript view. Use it to analyze an interview transcript, surface the most important themes, and review AI-generated outputs directly alongside the research. Researchers need workspace contributor permissions to do this.
Elle works from text in an uploaded .VTT file. If you use the Zoom or Microsoft Teams integration, a .VTT file of your recorded meeting will upload soon after the meeting ends. You can also upload a .VTT file manually from your meeting service.
Open Elle, then choose the type of analysis you want to run. Elle adds the results directly to the interview so you can review them in context. This article covers the transcript analysis actions available from that menu.
Your account data is not used to train the AI model. Account administrators can disable and enable AI features from account settings.
Summary
Use Elle to generate a summary of your entire transcript. The AI-generated summary will be added to the left of your interview Details page.
Select Summary from Elle to get started.
If you want AI to summarize only a specific part of a transcript, select the text you want to analyze and click Summary on the highlights toolbar.
Sentiment
Use Elle to analyze sentiment conveyed by your interview participants. The AI-powered sentiment analysis will be added to the left of your interview Details page.Select Sentiment from the AI menu to get started.
Quotes
Use Elle to identify meaningful quotes in your transcript. Quotes will be added to the Highlights side panel. They will then be available to pull into interview and study insights reports.
Select Quotes from the AI menu to get started.
Learnings
Use Elle to identify valuable learnings in your transcript. Learnings will be added to the Highlights side panel. They will then be available to pull into interview and study insights reports.Select Learning from the AI menu to get started.
Responses
Use Elle to identify the responses to the questions you asked participants during your interview. Elle will look for responses to the questions in your study's script. These answers will be added to the Highlights side panel. They will also be added to the Responses report in your study's Insights page.
Select Responses from Elle menu to get started.
Ask Elle for highlights and links
Transcript analysis is often the first step. After you review Elle's output, you can continue the workflow and turn the analysis into highlights and linked records.
Run the transcript analysis that best fits your goal. For example, write a custom prompt asking Elle to look for highlights about a specific topic.
Review the output and decide which findings you want to keep as structured highlights.
Use Elle to create highlights from the interview or research file based on the themes, problems, or quotes you want to capture.
Ask Elle to suggest records to link to those highlights, then review the suggestions before saving them.
Link one highlight to multiple records when the same customer evidence supports more than one item on your roadmap.
For step-by-step guidance on creating highlights and linking them to records, see Capture interview highlights.