You are never short on feedback to improve your products, but the sheer volume of ideas you have can make it challenging to identify and prioritize the most impactful suggestions. That is why it is critical to recognize feedback themes and align them with your product strategy. Themes help you group similar feedback into higher-level concepts. Use themes to group ideas that share a topic, opportunity, or customer challenge. Then, link them to initiatives, releases epics, or features — so you can keep customer insights at the forefront of your product development process.Click any of the following links to skip ahead:
Overview
Themes are a workspace-specific record type in your Aha! account. They function as groups of ideas that share a common topic, customer challenge, or opportunity. You can create as many themes as you need in your workspace and link ideas from any workspace to a theme. If you have Aha! Ideas Advanced, you can also use AI to suggest themes or ideas that fit existing themes.
Themes are located in the Themes section of the Ideas -> Overview page.
Theme records capture data and insights you can use to inform your product strategy.
A theme's Ideas tab displays the number of Ideas and Votes for each theme. Aha! Ideas Advanced accounts will also display Organizations, Organization revenue, and Opportunity value. The tab lists ideas linked to the theme, providing details like each idea's Name, Status, and Votes.
A theme's Organizations tab (available in Aha! Ideas Advanced) shares details about each organization that has submitted or voted on ideas that are linked to it, such as their Name, Revenue, Ideas count, and Opportunity value.
Create themes
You can create and manage themes from your account's workspace level. Although a theme record belongs to a specific workspace, it can be linked to ideas across multiple workspaces.
Add a theme
Add a theme to your workspace in a few easy steps:
Navigate to Ideas -> Overview.
From the Themes section, click Add theme.
Enter a Name and Description for your theme and click Create theme.
With Aha! Ideas Advanced, you can also add themes from AI-powered idea exploration views.
Link ideas
You can link ideas across multiple workspaces to a theme. There are several ways to do this:
From a theme
Access the theme's Ideas tab.
Click Add next to Linked ideas and select an idea to link it.
From an idea
Link an idea to a theme from the idea's record:
Open an idea.
Select a theme in the Themes field to link it to the idea.
From a list report
Use the bulk edit function from a list report to link ideas to a theme en masse:
Create a list report of ideas.
Select the ideas you want to add to your theme and click Bulk edit.
Configure the Themes field and click Apply.
AI suggestions
If you are subscribed to Aha! Ideas Advanced, you can leverage AI to find ideas associated with existing themes in your workspace or identify potential themes across ideas.
Suggested themes
You can use AI-powered idea exploration to identify potential themes to add to your workspace. Navigate to Ideas -> Exploration to create a view that groups ideas into suggested themes. Use the view to analyze the suggested themes. Use a theme's More options menu to save it as an official theme record in your workspace. All the ideas associated with the suggested theme will be linked to the new theme record.
Suggested ideas
AI uses the names and descriptions of ideas across your account to suggest more ideas that fit an existing theme. Open a theme in your workspace and find the Suggested ideas table on its Ideas tab. From here, you can see ideas AI identified that fit the theme, including a few details about each idea (like Status, Votes, Organizations linked to it, and Organization revenue). Suggested ideas can come from any workspace in your account.
AI-suggested ideas are not officially linked to your theme. If you find a suggested idea you want to add, click + to the right of the idea to officially link it to the theme.
Link themes to product strategy
Themes provide valuable insights that inform your product strategy. They can help you identify larger efforts to solve customer challenges. You might also want to prioritize ideas from themes that align with your biggest opportunities. There are a few ways you can link themes to your product strategy:
Use the Research tab on initiatives, releases, epics, and features to link themes to strategic plans.
Add the Themes field to your ideas prioritization view to inform your prioritization decisions.
Report on themes
You can report on themes to compare them and gain additional insights. Build list or pivot reports and report or filter by any standard theme fields, such as Theme votes count, Theme ideas count, and Theme opportunity value. Add additional records — like ideas or initiatives — for more comprehensive insights.
For a simple report on themes, click View full report from the Themes section of the Ideas overview.