Product discovery that gets results. Aha! Discovery is a tool to help you centralize your customer research and mine interviews with qualified participants for insights that will unlock your next product innovation.
Create as many research studies as you like, host multiple interviews, and invite crowds of participants. Aha! Discovery handles the logistics with ease, so you can focus on your curiosity. Review video recordings and transcripts to highlight insights, and work alongside an AI assistant to distill lengthy conversations to their best moments. Finally, share your results — and take action. Aha! Discovery links insights to records on your product roadmap, so that you have increased confidence in your strategic choices.
If you are just getting started, welcome! Use this article for a quick tour of the product, and please contact Customer Success if you have any questions. We do not have any salespeople here, just product experts who respond super fast.
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Start with a study
Follow your curiosity. From new strategic initiatives to recently shipped features, use research studies to focus your product discovery. Create unlimited studies in your Aha! account, and use them as central repositories for the details of multiple interviews and key customer insights.
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Craft a study strategy |
Goal first! In your study, navigate to Prepare -> Overview. From here, you can define the study parameters, as well as detail the goals and assumptions you bring with you. |
Standardize an interview script |
In your study, navigate to Prepare -> Scripts. From here, add top-level guidance along with specific questions you would like answered in every interview |
Invite research participants
Bring in the right people! Import, invite, and curate your own database of qualified customer contacts. These study participants hold wisdom, experience, and opinions that will enrich your product roadmap. Customize the default email macros to match your company voice, and segment participants into groups so that the best voices join the right interviews.
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Customize the invitation my participants receive |
Navigate to Prepare -> Macros. Adjust any of the templates that your participants will receive, including their initial invitation. |
Organize participants into groups that I can invite to studies in the future |
Click on the Participants navigation tab, toggle to Groups, then click Create in the upper right. The group(s) you create here can be used in any study in your Aha! account. |
Host an interview
Get your pressing questions answered. Interviews are more than a casual conversation; they are a place to ask probing questions with confidence, test adjustments to your script, and listen to your participants' perspectives. Thanks to transcript imports, you can capture every word. And thanks to Aha! Discovery, you can centralize your research in one place.
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Generate a custom meeting link |
After integrating with Zoom or Microsoft Teams, open an upcoming interview. Beside the Meeting link field, click Generate meeting link. This link will be sent to your participants after they have accepted your invitation. |
Organize my interview around key questions |
From a study, click to the Scripts page and prep questions you would like answered. The questions will show up for every interview in the Answers tab — use them to structure the conversation or populate them with answers from a transcript afterwards. |
Customize communication with my participants |
Navigate to Prepare -> Macros. Adjust any of the templates that your participants will receive before and after the interview to match your company voice and study details. |
Import meetings
Centralize your interviews. From Google to GoTo, Webex to Zoom — wherever you meet with your participants, you can pull recordings and transcripts in to your Aha! account. Review all your customer research in one place, then mine them for insights. Aha! Discovery Advanced plan customers can go a step further and integrate with Microsoft Teams or Zoom for automatic scheduling and meeting uploads.
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Export a recorded meeting |
Follow these instructions to export your meeting and import it into Aha! Discovery: |
Customize communication with my participants |
Navigate to Prepare -> Macros. Adjust any of the templates that your participants will receive to match your company voice and study details. |
Report on insights
After the call, gather key insights. You can add your own summary or comb through the transcript to highlight well-phrased quotes or learnings. Work by yourself or pair with an AI assistant to find the moments during the interview that will best inform your roadmap. Then share those insights with your broader team (even people outside your Aha! account).
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Streamline transcript analysis |
Use AI transcript analysis (Aha! Discovery Advanced plan) to turn hours reading notes into seconds reviewing insights. |
Use insights to inform my next interview |
Update your study's script with the insights from your most recent interview. |
Share key insights more broadly with the product team |
Share insights either for a specific interview or an entire study.
Build the report by adding the insights you want to highlight, then click Share to share the report. |
Link to your product roadmap
Insights inspire product decisions. As you make discoveries that are truly actionable, you can link them directly to the initiatives, epics, features, and ideas that represent work your team plans to tackle. Customer research gives you the confidence to guide budget allocation, design directions, and even inform your next product launch. And if you have more questions, informed answers are just an interview away.
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Link customer quotes to work on my product roadmap. |
From an interview, highlight a relevant part of the transcript and click the Record option. Then, search for existing Aha! records. |
Create a new Aha! record based on an insight I just uncovered. |
From an interview, highlight your new insight and click the Record option. Then, click Create record + at the bottom of the modal. Select the record type and fill in the details. |