Advanced plan features

Aha! Discovery

Aha! Discovery comes with two plan options. The Aha! Discovery Essentials plan includes everything your team needs to manage customer research.

The Aha! Discovery Advanced plan is for teams that want to enhance their customer interviews. With the Advanced plan, you can work alongside the AI assistant to gather insights from interview transcripts, customize your participant database, and manage a dashboard displaying all research activity in your account.

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AI-powered feedback analysis

Insights in seconds. Use the AI assistant to summarize interview transcripts and highlight key takeaways, including an overall summary, your participants' emotional sentiment, learnings, and quotes. The analysis funnels into an insights report you can share with stakeholders inside or outside your Aha! account.Interview insights report showing AI-powered transcript analysis on an interview transcript.Read more about AI analysis.

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Participant database customization

Interview the right people. Import, invite, and curate your database of qualified customer contacts. Use custom fields to highlight information that is crucial to your industry, business strategy, or product plan.Participant databaseRead more about participant database customization.

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Research activity report

Review everything on one page. The Reports page is your hub for research activity, product discovery events, and relevant participant updates across your entire Aha! account. Click links for more details, and follow your curiosity.

The "Reports" page, showing various bar charts and list reports. Reports shown are the "Studies" bar chart, the "Interviews" bar chart, the "Activity" list report, and the "Top researchers" list.Read more about the research activity report.

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Meeting services integrations

Streamline interview coordination. Integrate with common meeting services to engage with participants where they feel most comfortable. The integrations send automatic invites and automatically upload recordings and transcripts after your interviews. You spend less time worrying about logistics and more time on insights.Personal meeting services settingsRead more about the Zoom and Microsoft Teams integrations.

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