Customers need your full attention during interviews. And you would rather spend time listening to them than scrambling to jot down everything they say. Thanks to meeting transcripts, Aha! Discovery provides an easy way to identify the answers customers provided to your research questions — so you can make the most out of your time with them.
Click any of the following links to skip ahead:
Answers overview
Link customers' questions directly to the questions you asked so you can quickly identify patterns, validate assumptions, and make decisions based on precise customer feedback that aligns with your research objectives.
To get started, a workspace contributor can define research questions from a study's Script page. After completing a customer interview and importing its transcript, they are able to identify answers to those questions manually or with the AI assistant's help.
Answers from all interviews linked to a study will be added to the Answers report. You can find this on the study's Insights page in the Answers section.
Define a script
To define an interview script for your study, open the study and click Script. From here, you can add the research questions researchers will ask participants during interviews.
Click Add question and type in the question you want to ask.
Provide optional context for researchers in the field below.
Repeat these steps to add each question you want researchers to ask.
Identify answers
You must have a script with questions defined for a study before you can identify answers manually or with AI.
Manually
After you import a transcript, you can easily highlight and save answers to your research questions. To do this:
Highlight text in your transcript and select the Answer option in the highlight toolbar.
The questions in your script will display. Click the appropriate question to link the answer to it.
The answer will then be added to the Answers section of the Highlights toolbar.
With the AI assistant
If you are an Aha! Discovery Advanced subscriber, you can use AI to identify answers to research questions.
After importing a transcript, select Answers from the AI assistant menu. The AI assistant will identify answers to the questions in your script and add them to the Highlights side panel.
Review answers
For a single interview
There are two places to review answers for a single interview:
Highlights side panel: Select Answers from an interview's Highlights side panel to see individual answers researchers uncovered manually or through the AI assistant.
Answers page: Click Answers at the top of your screen (next to the AI assistant menu) to see all questions from your script matched with answers researchers identified manually or through the AI assistant.
Across all interviews in a study
Gain a holistic understanding of how your customers answered research questions with your study's Answers report. This report pulls answers identified across all customer interviews into one consolidated view. This enables you to quickly compare responses — so you can easily spot common themes and pain points across multiple participants.
To view answers from a study:
Access the study's Insights page.
Toggle to Answers. You can view all answers from here.
You can share answers with your team or stakeholders outside your Aha! account by exporting the answers report as a PDF or PNG file. Click Share in the upper right to export your answers.