Strategy work often starts with a blank page. You know your market and what you want to build, but turning that into a positioning statement, a competitor profile, or a persona your team will actually use still takes time. Elle gives you an AI-generated first draft in minutes, so you can focus on refining the thinking instead of starting from scratch.
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Elle's responses are generated automatically and might include inaccurate information. Please carefully review the results for errors. Your account data is never used to train the AI model.
Why strategy is worth drafting first
Strategy records are not just documents — they are context. Once your vision, positioning, and personas exist in Aha!, Elle draws on them for later work. Ask it to draft a feature description or a release note and the result reflects the customers you named and the outcomes you set, instead of generic product language. Drafting strategy early makes everything Elle writes afterward more specific.
What Elle can draft
Elle can draft the strategy records that frame your product:
Vision: Where the product is going and who it serves.
Business model: How the pieces of your business fit together, laid out on a canvas.
Positioning: What you offer, who it is for, and why it is different.
Competitors: A profile of each competitor, including strengths and weaknesses.
Personas: The people you build for, with their goals and frustrations.
Draft a strategy document
Elle drafts strategy through guided prompts rather than a single blank text box — it asks about your market and your intent, then writes from your answers.
Open the strategy record you want to create.
Start the guided draft with Elle.
Answer the questions Elle asks about your market, your customers, and what you are trying to achieve. Short answers are fine. Elle uses them as raw material, not as final copy.
Review the draft. Elle produces a complete document, not an outline, so read it as a first draft from a colleague rather than a finished page.
Refine the draft
The first draft is a starting point. Refine it the same way you would edit any record:
Change a section without rewriting the rest: Highlight the text you want to improve and prompt Elle on just that passage.
Change the emphasis: Tell Elle what the draft got wrong. "Focus on enterprise buyers rather than individual users" is a more useful instruction than a list of edits.
Set the voice once: If your team has a house style, custom instructions apply it to every draft instead of correcting each one.
Example prompts
Draft positioning for a mobile app aimed at commuting cyclists.
Create a persona for an operations manager who approves purchases but does not use the product daily.
Profile our top competitor and note where we are weaker.
Rewrite this vision statement so it names the outcome rather than the feature.
Summarize what these three personas have in common.
Each prompt uses AI credits from your account's shared pool. Drafting a strategy document is a one to two credit request; iterating on a long one costs more.