Customers need your full attention during interviews. And you would rather spend time listening to them than scrambling to jot down everything they say. Thanks to meeting transcripts, Aha! Discovery provides an easy way to identify the answers customers provided to your research questions — so you can make the most out of your time with them.
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Responses overview
Link customers' responses directly to the questions you asked so you can quickly identify patterns, validate assumptions, and make decisions based on precise customer feedback that aligns with your research objectives.
To get started, a workspace contributor can define research questions from a study's Script page. After completing a customer interview and importing its transcript, they can identify responses to those questions manually or with the AI assistant's help.
Responses from all interviews linked to a study will be added to the Responses report. You can find this on the study's Insights page in the Responses section.
Define a script
To define an interview script for your study, open the study and click Script. From here, you can add the research questions researchers will ask participants during interviews.
Click Add question and type in the question you want to ask.
Provide optional context for researchers in the field below.
Repeat these steps to add each question you want researchers to ask.
Identify responses
You must have a script with questions defined for a study before you can identify responses manually or with AI.
Manually
After you import a transcript, you can easily highlight and save participants' responses to your research questions. To do this:
Highlight text in your transcript and select the Response option in the highlight toolbar.
The questions in your script will display. Click the appropriate question to link the response to it.
The answer will then be added to the Responses section of the Highlights toolbar.
With the AI assistant
If you are an Aha! Discovery Advanced subscriber, you can use AI to identify responses to research questions.
After importing a transcript, select Responses from the AI assistant menu. The AI assistant will identify responses to the questions in your script and add them to the Highlights side panel.
Review responses
For a single interview
There are two places to review responses for a single interview:
Highlights side panel: Select Responses from an interview's Highlights side panel to see individual responses researchers uncovered manually or through the AI assistant.
Responses page: Click Responses at the top of your screen (next to the AI assistant menu) to see all questions from your script matched with responses researchers identified manually or through the AI assistant.
Across all interviews in a study
Gain a holistic understanding of how your customers answered research questions with your study's Responses report. This report pulls responses identified across all customer interviews into one consolidated view. This enables you to quickly compare responses — so you can easily spot common themes and pain points across multiple participants.
To view responses from a study:
Access the study's Insights page.
Toggle to Responses. You can view all responses from here.
You can share responses with your team or stakeholders outside your Aha! account by exporting the responses report as a PDF or PNG file. Click Share in the upper right to export your responses.