Product feedback often lives in many places at once: support tickets, CRM tools, spreadsheets, and emails. Scattered insights make it harder to see patterns and explain roadmap decisions. But centralizing feedback in Aha! Ideas makes it easier to understand what customers are asking for and how important each request is. This gives product managers a complete picture of what customers need — helping them lead roadmap decisions with confidence.
This article gives an overview of how you can consolidate product feedback in Aha! Ideas. Each described suits a different feedback source or workflow. Read on to learn more about each option and when it is most useful. When all of this information rolls up into ideas, you can quickly spot common themes and trends across customers and accounts and use automation rules to help you prioritize and manage that feedback at scale, so the most valuable requests rise to the top. You can then close the feedback loop by sharing clear updates with the people who asked for each improvement.
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Ideas portals
Ideas portals bring related ideas and feedback into one organized place. You can create private portals for internal teams, public portals for customers, and submit-only portals when you want to collect input without exposing other ideas. Dynamic forms help you ask for the right details upfront, such as account, priority, and use case. All responses flow directly into your Aha! Ideas account so you can review, compare, and prioritize feedback with confidence.
Ideas portals are the single most useful way to consolidate feedback. Use them when you want an ongoing destination where customers or internal teams can suggest enhancements and track updates.
Proxy votes
Proxy votes make it easy to capture customer feedback when requests arrive through other tools or conversations. Customer-facing teammates can add ideas on a customer's behalf and link each request to the right organization or opportunity. With the Salesforce and Zendesk integrations, teams can create ideas and proxy votes directly from account and opportunity records without disrupting their workflow. All feedback flows into your Aha! Ideas account, where you can see demand from key customers and connect it to strategic work.
Use proxy votes when feedback frequently comes through account conversations and you want a clear record of which organizations requested what.
Feedback collector
In addition to manual capture methods, you can set up automations that send feedback from other systems to Aha! Ideas. You can do this by setting up an automation rule that funnels input from any external tool into ideas so new tickets, requests, or reviews automatically create ideas or add proxy votes. This reduces manual copying, cuts down on missed information, and keeps your feedback data current.
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Use feedback collector automation when another tool already collects feedback and you want that data to appear automatically in Aha! Ideas.
Google Chrome extension
The Aha! Ideas Chrome extension helps you capture ideas from any page in your browser. When you find relevant feedback or inspiration you want to save, open the extension panel to create a new idea. Relevant context, such as source pages and notes, travels with each submission. This lets you capture feedback whenever you see it — without having to navigate to your portal.
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Use the Chrome extension when you or the team frequently review feedback on the web and need a quick way to capture what you see.
In-app idea submission widget
The in-app idea submission widget brings feedback collection directly into your product experience. You can add the widget to key pages so users can share ideas, describe their needs, and provide contact details without leaving your application. Each submission flows into the Aha! Ideas portal you choose with information about its origin.Use the idea submission widget when you want people to share ideas at the exact moment they experience a need in your product.
Customer interviews
Turn qualitative research into actionable ideas. As you capture key highlights from customer interviews in Aha! Discovery, create ideas directly from those insights so important requests move into your feedback backlog — or link them to existing ideas. This keeps each idea tied to its research source and gives you clearer context when you prioritize what to build next.
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Create ideas from Aha! Discovery when you identify important feedback that you want to track and prioritize alongside all other feedback in Aha! Ideas.
Emailed ideas
Emailed ideas make it simple to bring email feedback into Aha! Ideas. You can forward messages directly to a unique address for each ideas portal, which creates new ideas from an email's contents. Attachments and sender details stay connected for added context. This helps you centralize feedback that arrives in inboxes and review it alongside all other ideas in one place.
Use emailed ideas when feedback arrives frequently in your inbox and you want to avoid copying content into Aha! Ideas by hand.
CSV import
CSV imports help you move existing feedback into Aha! Ideas in bulk. If your team has been tracking requests in spreadsheets or another system, you can use a CSV file to import ideas, votes, and contacts into the right ideas portal. Each import links records to the appropriate customers and organizations — so important context is not lost in the transition.
Use CSV imports when you already have a significant amount of feedback stored in spreadsheets or another system and want to bring those ideas, votes, and contacts into the appropriate ideas in Aha! software.
Use any combination of these options to match how your team works today. This creates a single, trusted place for product feedback in Aha! Ideas over time. In turn, you can base roadmap decisions on clear evidence instead of scattered notes.