Aha! for Marketing offers a one-way integration with Google Analytics that connects your marketing efforts with key metrics on audience engagement. This integration helps you monitor results by displaying them directly from the key elements of your marketing plan. Weaving analytics into your marketing plans gives you the power to analyze your engagement levels and build better marketing programs.
This integration supports displaying measurements from Google Analytics on web properties that are associated with:
- Master activities
Configure the integration
Aha! for Marketing users can configure an integration with Google Analytics on an individual workspace level or across all workspaces within an account. To add an integration with Google Analytics to a marketing workspace, you must have marketing owner permissions. To set up an integration at an account level, you must have account administrator permissions.
To configure your marketing workspace with an integration to Google Analytics:
- Navigate to Settings > Workspace > Integrations, and click the + icon next to Integrations in the left navigation bar.
- Choose Google Analytics in the Engagement grouping.
- Enter a name in the Integration name field, and then click Save and continue.
Note: You should name your integration something unique based on the configuration settings that you make — especially if you plan to have multiple Google Analytics integrations for a single marketing workspace.
- In the Configure account section, click Authenticate. Then, follow the Google authentication steps using the account information that is tied to your Google Analytics account.
- In the Select account section, pick the Google Analytics account that you would like to integrate with Aha! for Marketing.
- In the Select web property section, choose the web property that you would like to integrate with Aha! for Marketing.
Note: If you would like to manage more than one web property, you will need to set up another integration.
- In the Select view tab, choose a view from your Google Analytics account.
- In the Enable for records tab, choose the Aha! for Marketing records that you would like tied to the integration. Once the integration has been enabled for your record type(s), a new Engagements section appears on your records. The available record types include initiatives, master activities, activities, and requirements.
- In the Enable tab, click Enable to complete the integration configuration. To disable or delete the integration at a later time, click the More options button located on the upper-right corner of the integration setup page.
Add a measurement
Now that you have configured the integration, you can start adding measurements from Google Analytics to records in Aha! for Marketing.
Note: You must be a contributor or marketing owner to add or edit measurements.
To add a measurement to a record in Aha! for Marketing:
- Navigate to an Aha! for Marketing record that has an enabled Google Analytics integration for the record type (initiatives, master activities, activities, or requirements).
- Notice the Engagements section on your record. If you do not see this section, it is likely that the record type you have chosen has not been added to your integration in your integration setup.
- To add a measurement from Google Analytics to your record, click the + icon on Engagements and complete the modal. Then click Create measurement to add the measurement to your record.
- Name: Give your measurement a unique name.
- Integration: Choose from the enabled Google Analytics integrations available for your workspace.
- Dimension: Seven dimensions are included in the integration. Choose a dimension which contains rows that you want to integrate with Aha! for Marketing (e.g. campaign, source, page, medium, etc.).
- Dimension name: Dimension names are the rows that appear for each dimension in your Google Analytics account. Select the dimension name that you would like to see on your Aha! record.
- Goal (optional): The goal dropdown will show all goals that are associated with the dimension name that you have selected.
- Metrics: For each measurement, twelve metrics are stored and tracked in Aha! for Marketing. Of the twelve, you can choose up to six metrics that you would like to display in the engagement drawer. The remaining metrics can be viewed with analytics reports. See the complete list of metrics at the bottom of the page.
Manage engagement details
Measurements can be viewed and modified from the Engagement section that appears on integrated records.
To see additional metrics for a particular measurement, click the measurement to launch the engagement drawer view.
Note: Only one metric can be shown per measurement on the record. To choose the metric that appears on the drawer view, enable the pin icon on the desired metric.
Each measurement includes 12 metrics. Six of these metrics are shown on the record (chosen during creation of the measurement). The remaining metrics can be accessed from analytics reports which are explained further in the next section.
When you create a measurement in Aha! for Marketing, all data on the measurement up to 90 days prior to the creation date will be collected from Google Analytics. After creation, the measurement data is updated on a daily basis. This data is stored in Aha! for Marketing and retained until the measurement is deleted.
If no new data is present for a measurement for 30 days, we will stop collecting data for the measurement and prompt the user with a Resume tracking measurement link. Clicking this link will reconnect the integration and gather all data for the past 90 days.
The date dropdown that appears on the engagement drawer view allows you to select a time frame for each measurement. The Custom option includes the following:
- First 7 days: This option will represent the first 7 days of available data. If data is present, the date range will be visible in the dropdown.
- First 30 days: This option will represent the first 30 days of available data. If data is present, the date range will be visible in the dropdown.
- Last 7 days: This option will represent data that was collected over the last 7 days.
- Last 30 days: This option will represent data that was collected over the last 30 days.
Report and analyze your measurements
Analytics reports help you understand, compare, and share the results of your marketing efforts in the form of lists, pivot tables, and charts.
To quickly view a measurement in a list report, navigate to the engagements section of your Aha! record and click the See in list report link.
To view multiple measurements on a single report and filter them based on your needs, start with a list report:
- Navigate to Roadmaps > List.
- Click the Add report button.
- Click the Create a custom list report option.
- Choose an Engagement measurement as the primary record type.
- Add data to the report by adding columns and records.
- Click Save.
Once the report has been created, you can further customize it with the Add data, Sort data, Report type, and Add filter options. You can also change the report type to visualize the data in a pivot report or chart.
Common terms in Google Analytics
Terms (from Google’s Dimensions and Metrics, About goals, About properties, The difference between Google Ads Clicks, and Sessions, Users, Entrances, Pageviews, and Unique Pageviews in Analytics, Bounce rate, and Set up a property):
- Dimensions are attributes of your data. For example, City indicates the city from which a session originates. Page indicates the URL of a page that is viewed.
- Goals measure how well your site or app fulfills your target objectives. A goal represents a completed activity, called a conversion, that contributes to the success of your business.
- Metrics are quantitative measurements. The metric Sessions is the total number of sessions. The metric Pages/Session is the average number of pages viewed per session.
- Web properties are where you send data and set up reporting views. When you track a resource using Google Analytics, you include a property ID in the tracking code that you put on your web pages or in your app source code. Performance data, like number of users or pageviews, for resources tagged with the same ID is collected into the corresponding property.
- Average session duration: The average length of a session.
- Bounce rate: The percentage of single-page sessions in which there was no interaction with the page.
- Bounces: A bounce is a single-page session on your site.
- Goal completions: The number of conversions to the goal.
- Goal conversion rate: The percentage of visits that resulted in a conversion to the goal.
- Goal value: The monetary value of conversions to the goal.
- New users: The number of first-time users during the selected date range.
- Pageviews: Total number of pages viewed. Repeated views of a single page are counted.
- Pageviews per session: The average number of pages viewed during a session. Repeated views of a single page are counted.
- Sessions: Total number of sessions within the date range. A session is the period of time that a user is actively engaged with your website, app, etc.
- Unique pageviews: The number of sessions during which a page was viewed one or more times.
- Users: Users who have initiated at least one session during the date range.