Introduction to Aha! for Marketing analytics

Marketing teams are constantly trying to report on their work with details that are scattered throughout the department. That is why we created Aha! for Marketing — to be the one environment where you can manage all the moving parts of a goal-first marketing plan and share your progress with key stakeholders.

Analytics reports in Aha! for Marketing provide the reporting features and formats needed to analyze your progress without spending time duplicating data and manipulating spreadsheets.

List reports

The Reports > List page is your go-to tool for creating custom list reports based on over 100 different data objects. With the list table, you can add column headers for every data object in Aha! For Marketing, then filter and sort the data to present different views of what you have going on across your marketing environment.


Pivot reports

The Reports > Pivot page is an incredibly powerful tool for taking all of the data in Aha! and creating in-depth analysis reports on what is going on. Similar to the list report, the pivot report allows you to manipulate data from the over 100 different data objects stored in Aha! for Marketing and organize them in a customizable pivot table.



The Reports > Chart page is a beautiful way of communicating your marketing information visually. The chart report allows product teams to create their own custom visuals using all of the data being managed in Aha! for Marketing.



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