Introduction to Aha! analytics

Marketing teams are constantly trying to report on their work with details that are scattered throughout the department. That is why we created Aha! — to be the one environment where you can manage all the moving parts of a goal-first marketing plan and share your progress with key stakeholders.

Analytics reports in Aha! provide the reporting features and formats needed to analyze your progress without spending time duplicating data and manipulating spreadsheets.

List reports

The Roadmaps > List page is your go-to tool for creating custom list reports based on over 100 different data objects. With the list table, you can add column headers for every data object in Aha!, then filter and sort the data to present different views of what you have going on across your marketing environment.


Pivot tables

The Roadmaps > Pivot page is an incredibly powerful tool for taking all of the data in Aha! and creating in-depth analysis reports on what is going on. Similar to the list report, the pivot table allows you to manipulate data from the over 100 different data objects stored in Aha! and organize them in a customizable pivot table.



The Roadmaps > Chart page is a beautiful way of communicating your marketing information visually. The chart report helps marketing teams create their own custom visuals using all of the data in their Aha! account.


Note: In addition to these reports, your account also includes dependency, hierarchy, and diagram reports. These are hidden by default for new Aha! accounts. If you would like to enable them, you can do so by customizing your menu navigation


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