Integrate Aha! for Marketing with your favorite tools (Google Analytics, Slack, and more!)

In minutes, you can integrate Aha! for Marketing with some of the most popular enterprise software tools on the market. Our integration capabilities remove the need to build custom integrations between Aha! for Marketing and your enterprise tool. However, if you need to build a custom integration, we also offer a REST API that can be accessed by a custom application.

All Aha! for Marketing account plans include free access to integration capabilities with the following tools:

Category Tools
Engagement Google Analytics
Communication Slack, Google Hangouts, Flowdock
CRM Salesforce
File storage Box, Dropbox, Google Drive, OneDrive
SSO G-Suite, OneLogin, Okta, Ping Identity
Support Zendesk
Engineering Jira, Rally (CA Agile Central), Azure DevOps Server and Azure DevOps Services
API Zapier

Integrate with Google Analytics

Aha! for Marketing offers the most robust integration between marketing planning software and Google Analytics available today. You can set performance targets and report on the impact of your work in one place in real time.


This one-way integration takes engagement metrics from your web properties, stores them in our database, and provides them back to you directly from your Aha! for Marketing records and within highly customizable reports. Learn more about how to configure the integration.

Integrate with your communication tools

Integrating Aha! for Marketing with your communication channels helps keep everyone aligned with the strategy and progress of your marketing team in real time. Automatically send all desired updates from Aha! for Marketing (on requests, activities, master activities, and strategy) to everyone in your communication networks so you can stay focused on what matters most.

To set up an integration:

  1. Hover over the gear icon located in the top-right corner of any page in Aha! for Marketing and select Settings > Marketing workspace.
  2. Click the integrations + icon.
  3. Select your integration.
  4. Follow the instructions on the page to choose your mappings.

It is important to note that account settings and workspace settings both have integration options. Workspace-level integrations are where you configure integrations such as Slack, Google Hangouts, and Flowdock.

What's next? 

  1. Add a marketing workspace
  2. Visualize your plan with a live calendar
  3. Invite team members to collaborate
  4. You are here.
  5. Share your marketing plan with others


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