Create a multi-product hierarchy

A product typically represents what you build and deliver to customers. It is what your customers buy or what your internal stakeholders use.

Please keep in mind:   

  • Products are used to set strategy, plan releases, capture ideas, and add features.
  • Product lines are used to set strategy and create hierarchy by grouping products together. 

If your company builds and delivers multiple products to customers, then you will need to create a product in Aha! for each one. This will provide a place to manage strategy, releases, features, and ideas individually for each product. It will also give your unique product teams their own workspace. 

We automatically use your account name to create a top-level entity. This helps to create a nested portfolio structure to organize your data. It is also useful to set strategy at the top level and link it to work done on the products. This makes it easy to have corporate-level goals and product-level initiatives that tie to them

Create your product from Settings > Account > Configure products.

  1. Click on Add Product.
  2. Select the product line to which it belongs (if one exists).
  3. Enter a product name, optional description, and prefix. Then, click Create Product.


After you add your individual products, you will see them available in the navigation. Remember that you and other users are not able to edit or delete products that you do not have permissions for. In settings, navigate to Settings > Account > Users to edit permissions


If you only have one product or a large portfolio, read these articles for setting up a single product or a large portfolio of products.

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