Create a single-product hierarchy

A product typically represents what you build and deliver to customers. It is what your customers buy or what your internal stakeholders use.

Please keep in mind:  

  • Products are used to set strategy, plan releases, capture ideas, and add features.
  • Product lines are used to set strategy and create hierarchy by grouping products together. 

If you have one team that delivers a single product to the market, then a one-product hierarchy in Aha! is perfect. This will keep the product hierarchy simple and easy to manage.

We automatically use your account name to create a top-level entity. This helps to create a nested portfolio structure to organize your data. It is also useful to set strategy at the top level and link it to work done on the product. This makes it easy to have corporate-level goals and product-level initiatives that tie to them, which you can visualize in a hierarchy report

Create your product from Settings > Account > Configure products.

  1. Click on Add Product.
  2. Select the product line to which it belongs (if one exists).
  3. Enter a product name, optional description, and prefix. Then, click Create Product.


After you add your individual product, you will see it available in the navigation. Remember that you and other users are not able to edit or delete products that you do not have permissions for. In settings, navigate to Settings > Account > Users to edit permissions


If you have more than one product, read these articles for setting up multiple products or a large portfolio of products.

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