Add your product

Products and Product Lines are important concepts to understand when getting started with Aha!

A Product Line is a hierarchy item in Aha!, it allows you to create a nested portfolio structure. By default, every new account will automatically have a Product Line created representing your company and you can add as many levels of Product Lines as you would like. It is particularly important to understand one key aspect with a Product Line -- they do not contain features or releases.

A Product, on the other hand, is where your releases and features exist. Yours should represent the thing that is delivered to your market. It is what your customers buy or your internal stakeholders consume. 


Since the product is where your features and releases exist, it is very important to define your product (or products) correctly. Taking what should be a single product and breaking it up into multiple products can lead to confusion and extra work. On the flip side, taking what should be multiple products and defining it as a single product can result in team members stepping on each others toes!

If you are considering whether to define your product as one product or multiple products, ask yourself these questions.

  • Does each potential product need its own independently prioritized backlog?
  • Does each potential product have its own product manager?
  • Can each potential product release independently of the other products?

If your answer is no to all three, it should generally be a single product in Aha!

If your answer to all three is yes then you should generally have multiple products

if your answers are a mix of both then you should start with a single product; you can always add products later and a single product is generally an easier starting point for most teams.

Check out more support notes related to Product Hierarchy here

Jump to:

  1. You are here
  2. Import your existing backlog
  3. Create your first roadmap
  4. Invite your team
  5. Integrate with JIRA (or other dev systems)
  6. Share your visual roadmap
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