Add a product

Setting up your product hierarchy is an important first step when you are getting started with Aha! for Product.

A product line is a hierarchy item in Aha! for Product that allows you to create a nested portfolio structure. By default, every new account starts with a product line representing your company. You can add as many levels of product lines as you need — representing lines, divisions, or any other structure that helps you visualize your product hierarchy. Unlike products, product lines do not contain features or releases. They allow you to set a cohesive strategy at the product-line level that your products can inherit.

A product, on the other hand, is where your releases and features exist. Your product should represent what is delivered to your market. It is what your customers buy or your internal stakeholders consume. 


Since the product is where your features and releases exist, it is very important to define your product (or products) correctly. Taking what should be a single product and breaking it up into multiple products can lead to confusion and extra work. On the flip side, taking what should be multiple products and defining them as a single product can create an environment that is overly crowded and challenging to organize.

If you are considering whether to define your product as one product or multiple products, ask yourself these questions.

  • Does each potential product need its own independently prioritized backlog?
  • Does each potential product have its own product manager?
  • Can each potential product release independently of the other products?

If your answer to all three is no, then it should generally be a single product.

If your answer to all three is yes, then you should generally have multiple products.

If your answers are a mix of both, then you should start with a single product. You can always add products later and a single product is generally an easier starting point for most teams.

Check out more support notes related to product hierarchy

What's next?

Import your existing backlog

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