Introduction to analytic reports

Product teams spend dozens of painful hours every quarter trying to reconcile and consolidate the different roadmap views that are presented by product teams for easy consumption by the senior management team and board. That’s why we created Aha! to be the one tool that captures all of your structured and unstructured product data in one place and where you can also create and share your roadmaps and reports with your various stakeholders. 

Everyone needs to be able to create custom tables and charts to share internally and present to customers. You also want to be able to analyze and report on what’s planned across the product portfolio. The Aha! analytic reports provide the reporting features and formats needed to analyze what’s happening and planned without spending hours of time duplicating data and manipulating spreadsheets. 

Analytic reports are the perfect way to share information with executives and the broader team on the benefits of great product management.

List Reports

The Reports > List view is your go to tool for creating custom list reports based on the over 100 different data objects you have in Aha! With the List table, you can add column headers for every data object in Aha! and then filter and sort the data to present different views of what you have going on across your product management environment.

For full details on how to create your own List table report, refer to our document on List tables

Pivot reports

The Reports > Pivot view is an incredibly powerful tool for taking all of the data in Aha! and creating in depth analysis reports on what is going on. Similar to the Reports > List view, the Pivot view allows you to manipulate data from the over 100 different data objects stored in Aha! and then organize it all in a customizable pivot table.

For full details on how to create your own pivot table report, refer to our document on Pivot tables.


The Reports > Chart screen is a beautiful way of communicating your product management information visually. The Chart tool allows product teams to create their own custom visuals using all of the data being managed in Aha!

For full details on how to create your own charts, refer to our document on Charts.


Hierarchy reports

The Reports > Hierarchy page is the perfect way to view the alignment of your product and product line strategy with the actual work that is planned. The Hierarchy report makes it easy to visualize relationships across your goals, initiatives, releases and features and to identify where you have gaps in delivering on your strategy.


For full details on how to create your own hierarchy report, refer to our document on Hierarchy reports.

Diagram reports

Under Reports -> Diagram, you may visualize and share an unparalleled view of what you plan to develop -- and why.

Each layer of the chart represents a different set of data. Start with your products at the core and work out to your releases at the edges. You can zoom in and out, and even filter the screen by your products, goals, initiatives, and releases to get the exact view that you want. When you have the view you want, save it and/or share it with key stakeholders by adding it to a notebook. 

For more details on how to create a strategy diagram, refer to our document on Diagram reports

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