Familiarize yourself with Aha!

Aha! is for product managers, and their teams, to build what matters and be happy doing it. We serve thousands of customers across all different sizes of companies. These teams build lots of great software and hardware products too.

If you are new to Aha!, we recommend that you watch the short introductory video below to quickly get yourself familiarized with the application.


When you log in, we recommend that you start with the Trial Center tours (available in trial accounts), or the Welcome Center tours (available to new users in paid accounts). You can also start a tour on nearly every page in the application. Do this by hovering over the ? icon on the top-right side of your screen. On pages where a tour is available, a Show tooltips option will appear in the dropdown.

When you are ready to add your own company and product, you can quickly and easily create a release, add your features, and publish your first roadmap by following these simple steps:

  1. Add your product
  2. Import your existing backlog
  3. Create your first roadmap
  4. Invite your team
  5. Integrate with Jira (or other applications)
  6. Share your visual roadmap


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