What's a product manager?

People often ask "what's a product manager?" 

A product manager plays and important organizational role in a company. The product manager is often considered the CEO of the product and is responsible for the strategy, roadmap, and feature definition for that product or product line.

The position may also include marketing, forecasting, and profit and loss (P&L) responsibilities. Market and competitive analysis is a skill most product managers should have in order to lay out a product vision that is differentiated and delivers unique value based on customer demands.

The role of product management spans many activities from strategic to tactical and at its best provides cross-functional leadership — bridging gaps within the company between different functions, most notably between engineering-oriented teams, sales and marketing, and support.

Was this article helpful?
4 out of 4 found this helpful
Have more questions? Submit a request

Roadmap software to manage your products.
Finally, connect strategy to execution.

Powered by Zendesk